The Sneaky Tiki

Origins Of Tiki Restaurant Culture

The term 'Tiki' refers to a 20th century theme often used in Polynesian clubs and restaurants around the world. This design was inspired by Tiki mythology and carvings, but the connection is very loose. Tiki culture was first introduced to the US in 1934 when Don the Beachcomber opened, a Polynesian style restaurant and bar in Hollywood. The restaurant featured exotic rum punches and Cantonese cuisines, with a decor filled with rattan furniture, flaming torches, and brightly colored fabric.

Tiki culture around the world was primarily a result of the restaurant industry. Don the Beachcomber in Hollywood was credited as the first Tiki restaurant that was copied by other bars and eateries. The creator, Don Beach, was also accredited to creating the tropical drink genre himself, being the first bar owner to mix fresh fruit juices and mix flavored syrups with rum. By the 1950’s, many restaurants began to copy the same food, themes, and cocktails.

Don Beach was known for creating some of the most exotic cocktails like the Zombie and the Scorpion. His main rival was Trader Vic who founded the Trader Vic’s restaurant chain. Both restaurants created a variety of Tiki style dishes include rumaki and crab Rangoon. The Mai Tai is considered to be the classic Tiki cocktail. A feud erupted between Trader Vic and Donn Beach when both of them claimed rights to inventing the Mai Tai. A lawsuit was filed, and Trader Vic won the case, becoming the official inventor of Mai Tai.

Most classic Tiki establishments serve their cocktails inside ceramic mugs depicting Polynesians, also known as Tiki mugs. These mugs can come in many sizes and styles, depending on the drinks being serves. Many restaurants offered their specialty drink in this mug that a patron could take home. Tiki mugs can still be found as souvenirs and are considered to be an important symbol of Tiki culture.

When the Allied soldiers returned after World War 2, many of them brought back souvenirs and stories from the South Pacific. A mid century explosion of Polynesian Pop culture resulted, sparking a new interest in Tiki themes. Hawaii became a major vacation spot for visitors who wanted to a tropical experience, and tourists fell in love with their exotic culture, sights, and tastes. Polynesian design started to infuse everyday aspects of people’s home, from architecture to home accessories. Even modern homes today have been greatly influenced by Polynesian aesthetics.